Random SWATH News

Via @RobStenation and @kstewartnews kbitch_owns_me

SWATH Exclusive on Top Chef Next Week

SWATH Products Coming Soon?

Universal Partnerships & Licensing has revealed a raft of licensees for the upcoming Snow White and the Huntsman - which hits cinemas in June.

Categories covered include apparel and accessories, publishing, games, prop replicas, costumes and stationery/social expression.

Licensees will target a wide range of retail outlets including mass, department, specialty and online, with product launching up to six weeks prior to the film release.

Partners include Cardinal (games); High IntenCity (jewellery); Jerry Leigh (apparel); Little, Brown Books for Young Readers (publishing); Loungefly (accessories); MeadWestvaco (decorative calendars); Pacific Solutions (prop replicas); Rubie's (costumes); Townley (health and beauty); and Trends International (stationery/social expression).

"We've seen the incredible consumer buzz for Snow White and the Huntsman following the release of the first trailer," said Cindy Chang, VP and GM of Universal Partnerships & Licensing. "With a cross-category collection of licensees represented, we're confident our licensing programme will bring the same excitement generated by the trailer to the retail marketplace."
Sources: 1 , 2 , 3

SWATH Book Coming Out in April

Pub. Date: 4/17/2012


A breathtaking new vision of a legendary tale. Snow White is the only person in the land fairer than the evil queen who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman who was dispatched to kill her.

No comments:

Post a Comment

- Related Posts Plugin for WordPress, Blogger...